Choose what your seller sees.

Draft covering email A written covering email to the seller, ready for you to review, edit and send. Read it before sending. It is a draft, not a decision. Internal research pack A separate admin PDF listing every source, every assumption and everything outstanding. Never give this to a client. It is marked admin only.

Cover page always included Your logo, the address, the client's name, and the three headline figures. Do not talk over them while they read the cover. Headline figures always included Evidence-based value, recommended launch price, and the six-week sale probability. If a seller fixates on the launch price, bring them back to the value. That is the defensible one.

Executive summary Six cards: value, launch, likely range, probability, confidence score, property at a glance. The confidence score is here. If it is low, address it before they find it. Probability and confidence explainers Plain-English captions saying what those two numbers mean, and what they do not. Removing this leaves two numbers nobody understands. Property overview A short factual description of the home, its accommodation and its position. This is written from the form. Errors here are the seller’s errors, and worth catching. Value analysis Floor area, price per square foot, and condition, with a note on how the figure was reached. If floor area is unverified, it says so. Own it — offer to arrange an EPC. Comparable sales evidence The sold homes behind the figure: address, size, rate, date, price, and the weight each carries. Know why each one carries the weight it does. A seller who asks and gets a shrug learns you did not read it.

Pricing strategy and sale probability curve A chart showing how the chance of selling within six weeks falls as the asking price rises. Never use it to bully. Show it, then stop talking. Local market conditions How the wider local market is moving, and where this street sits within it. What happens if we overprice The mechanics of a stale listing: fewer viewings, an early reduction, a lower final price. Say this before they ask for a higher figure, not after. Our recommendation The formal launch recommendation, in one paragraph, with the reasoning.

Current market conditions The live properties actually competing with this one right now: asking price, weeks on market, whether they have already been reduced or gone under offer, and which agent has them listed. Tagged Direct Competition or Context Only so a seller can see at a glance which ones genuinely set the benchmark. Built from real Rightmove data, at least 4 direct matches where available. Real, checkable evidence a seller can go and look at themselves on Rightmove — use it to justify the launch price, not just assert it. Names the marketing agent for context only; never a phone number or a link through to their listing.

Why choose you Four cards about your agency: photography, review process, honesty, communication. Edit these to be true of your agency. Generic claims undo the credibility the evidence just built. Our fees and estimated proceeds Your fee including VAT, and what the seller is likely to walk away with. Turn this off if you prefer to discuss fees verbally. Many agents do. What is included The services covered by your fee, in one line. Accountability promise opt in A written commitment that if you later advise a price reduction, your fee falls by the same percentage. OFF by default. This is a binding commercial commitment. Speak to your terms of business before enabling it. Final valuation summary The four figures restated, with one closing sentence.

How we built this valuation A waterfall of every adjustment, from the anchoring sale to the final figure. Be ready to defend each line. That is the point of it. What we checked always included Three columns: confirmed from records, taken as described, still to confirm. Cannot be switched off. A valuation that hides its assumptions is the thing this product exists to replace. Evidence limitations always included A statement that this is an evidence-based market appraisal, not a RICS Red Book valuation, survey or legal advice. Cannot be switched off. Removing it would misrepresent what the report is.